Our verdict on HubSpot
HubSpot ranks #1 in our CRM Software comparison with a score of 9.6/10 (outstanding). We named it Best Overall in this category. In short: a polished CRM with a genuinely useful free plan and room to grow.
HubSpot at a glance
Why it earned this score
Across our hands-on testing, HubSpot stood out where it matters most for cRM Software buyers: excellent free tier; easy to learn; marketing, sales and service in one. The full list of strengths is above.
Pricing
HubSpot is currently $20.00. Prices are shown in your region's currency where available and can change — always confirm the final price on the provider's site.
Who should choose HubSpot?
HubSpot is a solid choice for most cRM Software shoppers. That said, weigh the considerations above — particularly that costs rise quickly at scale — against your own needs before deciding. If it doesn't fit, our CRM Software comparison covers the alternatives we rate highest.
Our score combines hands-on testing, real pricing checks and our editorial assessment — see how we rate. Affiliate relationships never change a ranking.